by Lever Interactive | May 9, 2024 | Website Design & Development
As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting an accessible website experience that...
by Lever Interactive | Apr 25, 2024 | Digital Advertising
As a society, we’ve come a long way from the days of in-person video rentals and mail-order DVDs. As entertainment continues to evolve, audiences have adjusted their habits to adapt to new technologies and platforms. Baby Boomers are far from the exception on this...
by Lever Interactive | Aug 26, 2020 | Digital Advertising, Traditional Marketing, Website Design & Development
Most advertisers realize the value in marketing to Baby Boomers. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another generational...
by Lever Interactive | May 20, 2020 | Digital Advertising
Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may...
by Lever Interactive | Feb 19, 2020 | Digital Advertising, Industry News
Amazon Echo, Google Home and other AI voice assistants have grown rapidly in popularity. Today, 28% of internet users also use a smart speaker. Next year, that number is expected to grow 13.7% to bring the total users to 83 million. Most assume it’s the younger,...
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