Blog Posts and Articles
Browse our articles below to learn about how Coming of Age can help you boost your online presence and connect with Baby Boomers more effectively.
Baby Boomers & Seniors on YouTube: What Marketers Need To Know
Even in today’s fragmented media landscape, video streaming monolith YouTube stands alone as a singular platform commanding attention across devices and demographics. As digital consumer behaviors continue to evolve, digital marketers must adapt not just...
The Ten Behavioral Distinctions of Older Customers
50+ consumers occupy a unique space in the modern advertising landscape, straddling the line between when the internet and digital communication became commonplace and the postwar economic and population boom that defined their upbringing. Like...
Connecting Baby Boomer Hobbies to Multi-Channel Marketing Strategies
Baby Boomers represent a rich and diverse tapestry of intersecting lifestyles, interests and experiences, tied together by unprecedented purchasing power and a knack for adopting new technologies alongside their younger compatriots. As we’ve previously discussed,...
Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
With great size comes great influence. As a demographic, Baby Boomers hold an outsized amount of sway over the efforts of advertisers and even entire industries, accounting for about 52% of the total wealth within...
Designing Creative for Older Adults and Seniors
In the marketing industry, creative is the cornerstone of content-related deliverables. From social media assets to video production and everything in between, creative gives brands the opportunity to turn their messaging into eye-catching, engaging content....
Beyond Age: Why a 60-Year-Old Woman Isn’t Just an Older Version of Her 30-Year-Old Self
Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on marketing and sales professionals to learn how to tailor their messaging to an older consumer population. To...
7 Tips for Effectively Marketing to Seniors
Advertisements are an inseparable part of our modern digital existence, from the video ads we see as we scroll through our feeds to the digital billboards bracketing our commuting roads. For some, these ads are...
Linking Digital & Traditional Marketing Strategies for Boomer Engagement
As any marketing professional will tell you, modern problems necessitate modern solutions. An often-overlooked aspect of modernity, however, is the ability to combine disparate components to create something greater than the sum of its parts....
Designing Your Website for Seniors
As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting...
Digital Streaming and Baby Boomers: Streaming Habits of the Over 50 Crowd
As a society, we’ve come a long way from the days of in-person video rentals and mail-order DVDs. As entertainment continues to evolve, audiences have adjusted their habits to adapt to new technologies and platforms....
Tailoring Your Social Media Presence to Aging Audiences
As social media continues to dominate our cultural sphere and transcend generational boundaries, many seniors are finding themselves more and more engrossed in their feeds. The 50+ demographic, often stereotyped as technologically hesitant, is increasingly...
Why Your Marketing to Baby Boomers Doesn’t Resonate
Most advertisers realize the value in marketing to Baby Boomers. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this...
