Blog Posts and Articles

Browse our articles below to learn about how Coming of Age can help you boost your online presence and connect with Baby Boomers more effectively.

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Designing Your Website for Seniors

As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting...

Tailoring Your Social Media Presence to Aging Audiences

As social media continues to dominate our cultural sphere and transcend generational boundaries, many seniors are finding themselves more and more engrossed in their feeds. The 50+ demographic, often stereotyped as technologically hesitant, is increasingly...

Designing Creative for Older Adults and Seniors

When designing creative for older adults and seniors, it’s essential to understand what their motivators are and how they process information. For over 25 years, Coming of Age has been designing creative that connects and...

6 Ways to Effectively Communicate with the 50+

Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally...

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