Designing Your Website for Seniors

Designing Your Website for Seniors

As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting an accessible website experience that...
Marketing Beauty Products to the Gen X Consumer

Marketing Beauty Products to the Gen X Consumer

Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may...