by Lever Interactive | Jul 3, 2025 | Uncategorized
Even in today’s fragmented media landscape, video streaming monolith YouTube stands alone as a singular platform commanding attention across devices and demographics. As digital consumer behaviors continue to evolve, digital marketers must adapt not just to shifting...
by Lever Interactive | Mar 13, 2025 | Digital Advertising, Website Design & Development
50+ consumers occupy a unique space in the modern advertising landscape, straddling the line between when the internet and digital communication became commonplace and the postwar economic and population boom that defined their upbringing. Like any demographic, older...
by Lever Interactive | Jan 16, 2025 | Digital Advertising, Traditional Marketing
Baby Boomers represent a rich and diverse tapestry of intersecting lifestyles, interests and experiences, tied together by unprecedented purchasing power and a knack for adopting new technologies alongside their younger compatriots. As we’ve previously discussed,...
by Lever Interactive | Nov 14, 2024 | Uncategorized
With great size comes great influence. As a demographic, Baby Boomers hold an outsized amount of sway over the efforts of advertisers and even entire industries, accounting for about 52% of the total wealth within the United States. As you might expect, marketers have...
by Lever Interactive | Jul 25, 2024 | Creative, Digital Advertising
Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on marketing and sales professionals to learn how to tailor their messaging to an older consumer population. To make progress on this front, marketers need to ground their...
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