by Lever Interactive | Mar 13, 2025 | Digital Advertising, Website Design & Development
50+ consumers occupy a unique space in the modern advertising landscape, straddling the line between when the internet and digital communication became commonplace and the postwar economic and population boom that defined their upbringing. Like any demographic, older...
by Lever Interactive | Jan 16, 2025 | Digital Advertising, Traditional Marketing
Baby Boomers represent a rich and diverse tapestry of intersecting lifestyles, interests and experiences, tied together by unprecedented purchasing power and a knack for adopting new technologies alongside their younger compatriots. As we’ve previously discussed,...
by Kendall Shayler | Aug 28, 2024 | Creative, Digital Advertising
In the marketing industry, creative is the cornerstone of content-related deliverables. From social media assets to video production and everything in between, creative gives brands the opportunity to turn their messaging into eye-catching, engaging content. So, as a...
by Lever Interactive | Jul 25, 2024 | Creative, Digital Advertising
Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on marketing and sales professionals to learn how to tailor their messaging to an older consumer population. To make progress on this front, marketers need to ground their...
by Daniel Schryer | May 23, 2024 | Digital Advertising, Traditional Marketing
As any marketing professional will tell you, modern problems necessitate modern solutions. An often-overlooked aspect of modernity, however, is the ability to combine disparate components to create something greater than the sum of its parts. In the case of marketing...
by Lever Interactive | Apr 25, 2024 | Digital Advertising
As a society, we’ve come a long way from the days of in-person video rentals and mail-order DVDs. As entertainment continues to evolve, audiences have adjusted their habits to adapt to new technologies and platforms. Baby Boomers are far from the exception on this...
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