by Lever Interactive | Mar 13, 2025 | Digital Advertising, Website Design & Development
50+ consumers occupy a unique space in the modern advertising landscape, straddling the line between when the internet and digital communication became commonplace and the postwar economic and population boom that defined their upbringing. Like any demographic, older...
by Daniel Schryer | Jun 6, 2024 | Website Design & Development
Advertisements are an inseparable part of our modern digital existence, from the video ads we see as we scroll through our feeds to the digital billboards bracketing our commuting roads. For some, these ads are opportunities for engagement. For many, including 50+...
by Lever Interactive | May 9, 2024 | Website Design & Development
As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting an accessible website experience that...
by Lever Interactive | Aug 26, 2020 | Digital Advertising, Traditional Marketing, Website Design & Development
Most advertisers realize the value in marketing to Baby Boomers. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another generational...
by Lever Interactive | Jan 8, 2020 | Creative, Digital Advertising, Website Design & Development
Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
by Lever Interactive | Jul 19, 2012 | Website Design & Development
Previously, I blogged about web design mistakes often made by website designers (The Eyes Have It) and offered basic suggestions to improve online communications readability for older populations. I wrote that according to AIGA, the professional association for...
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