Social Media

Whether Paid or Organic, seamlessly integrate into social feeds and selectively boost engagement with 50+ audiences. Start fostering a positive narrative around your business.

Facebook

Our team of skilled analysts personally manages every aspect of your ad campaign, from targeting senior audiences to writing ad text and conducting A/B testing. We provide high levels of control and oversight to ensure that your campaign is optimized for success at every step of the way. Our human-led approach guarantees that your campaign receives a personalized touch and ensure you get noticed by mature audiences on the world’s largest social platform.

Instagram

Instagram ads enable businesses to reach a massive audience through photo and video ads, stories, and sponsored content. With advanced targeting options based on demographics, interests, and behaviors, we can create effective campaigns that drive app installs, website traffic, and sales among the 50+ crowd. Instagram’s visual-centric platform makes it an ideal choice for businesses looking to connect with a highly engaged aging audience. If Instagram hasn’t worked for you, you haven’t tried it with us.

LinkedIn

For targeting B2B audiences, LinkedIn is king, but did you know that LinkedIn can also be a valuable channel for other audiences? Our agency specializes in providing customized campaigns that target Baby Boomer and senior demographics. Our team of experts offers strategic targeting, A/B testing, and multiple ad types, including InMail messaging, to maximize ROI and deliver results.

TikTok

TikTok is the world’s fastest-growing social media network with over 1.5 billion downloads. It’s no surprise that brands are generating a 2-10x ROAS by advertising on the platform, which is providing massive growth of brand awareness and customer acquisition at half the cost of other social platforms. Top view, in-feed, and brand takeover are just a few of the ad types we use to get you the most engagement.

YouTube

We provide expert YouTube Advertising services that help businesses to promote their brand, products, and services to billions of users on YouTube. With comprehensive targeting capabilities and ad formats, we create engaging and customized YouTube campaigns that efficiently drive qualified traffic and conversions among aging audiences. As a Google Premier Partner, our team of certified experts ensures that YouTube ads are integrated effectively into the overall digital journey.

Reddit

Let us help you discover the power of Reddit advertising, a unique digital space where your brand can connect to vibrant and diverse communities, turning online conversations into valuable opportunities for your business. Leverage our specialized Reddit advertising strategies to engage Baby Boomers and seniors, tapping into a platform rich in discussions and interests. Reddit can help your brand navigate the dynamic world of older digital consumers, creating campaigns that capture their attention and encourage meaningful interactions with your company.

NextDoor

Enhance your local impact with our NextDoor advertising services, where we specialize in connecting your brand to 50+ audiences in their own neighborhoods, fostering trust and community engagement. Unlock the potential of NextDoor to effectively reach aging demographics through our targeted advertising strategies that resonate with their community-focused values and interests. Our expertise in NextDoor advertising can help your brand drive engagement.

Snapchat

Snapchat advertising allows businesses to reach a highly engaged audience through interactive ads, sponsored lenses, and filters. With targeting options based on demographics, interests, and behaviors, brands can create effective campaigns that drive app installs, website traffic, and sales. Snapchat’s unique features make it a valuable platform for businesses looking to connect with any demographics, including seniors.

Pinterest

Pinterest’s visual search engine makes it an ideal choice for businesses looking to connect with mature consumers in the consideration phase of the buying journey. Let us help you engage your audience with sponsored content, links, articles, and images. Combined with an SEO content strategy, we can make Pinterest a powerful marketing tool for you.

Out of Home

Be it traditional out of home (OOH) or digital out of home (DOOH), reach tens of thousands of seniors with out-of-home advertising in high-traffic areas, including billboards, bus shelters, and digital signage. Our creative services for out-of-home advertising can help you raise brand recognition, reach 50+ demographics en masse, and supercharge your marketing strategy with one of the most effective forms of advertising for businesses of all sizes.

Boosting Engagement

At Coming of Age, we excel in elevating engagement through social media campaigns specifically tailored to Baby Boomers and seniors. By crafting compelling content and strategically leveraging platforms favored by the 50+ demographic, we foster meaningful interactions and drive increased engagement for your brand.

 

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