Search Engine Optimization

Discover how we cultivate a thriving online presence for brands with our SEO services tailor-made for engagement with Baby Boomer and senior demographics. Optimize your website to be search engine- and AI-friendly using on-page and off-page tactics.

On-page / Technical

Our technical SEO services ensure your website is optimized for search engines, making it easier for them to crawl and list your content. We address technical issues, improve site speed, and ensure your website is structured correctly for maximum visibility in search results, letting aging audiences find your site even more easily.

AI Optimization

Our digital service optimizes your website for AI-readability, increasing its discoverability and relevance to search engines. We use advanced techniques such as schema markup, structured data, and natural language processing to help search engines better understand your website, driving more qualified traffic and increasing engagement with seniors. In short, we’ll get you ready for the future of search.

Content

In the world of digital marketing, content is still king. We help optimize high-quality content to drive organic search traffic and improve your website’s search engine rankings. We conduct thorough keyword research, produce relevant and informative content for Baby Boomer and senior audiences, and apply on-page optimization techniques to help search engines better understand and index your site.

Mobile Optimization

If your website is underperforming on mobile, let us help you catch up to your competition. We optimize towards mobile-responsive experiences, improve site speed, and address mobile-specific issues to ensure your website is easy for 50+ audiences to navigate on their phones. Better yet, we can help ensure your site visitors enjoy a seamless and accessible experience to improve time on site and conversions.

Site Audit

When it comes to refining your digital presence, finding opportunities for improvement can be half the battle. We start our audits with a thorough analysis of your website’s performance, identifying technical issues, content gaps, and opportunities for optimization. We evaluate your website’s SEO, user experience and accessibility for senior demographics to provide a comprehensive report with actionable recommendations.

Website Migration

Website migration can result in a significant loss of organic traffic, ranging from 40-60% over several months if not executed correctly. We can ensure a successful migration with minimal impact on traffic and search engine rankings by developing a comprehensive migration plan, followed by robust performance reports to ensure a successful migration and continued engagement within your Baby Boomer and senior audiences.

Link Building

Aside from driving traffic to your website, Google and other search engines see the quantity and quality of links pointing to your site as an authoritative signal. Our service builds the number of trustworthy links pointing to your websites from other sites, increasing your domain authority. We accomplish this through a combination of outreach and development of content that draws the attention and interest of other senior-focused websites to point to you.

Generative Engine Optimization

Generative Engine Optimization (GEO) represents the forefront of adapting SEO strategies for AI-driven search environments. GEO focuses on optimizing authoritative content for AI algorithms, ensuring contextual relevance, and tailoring content to conversational and generative search queries. GEO techniques prioritize creating high-quality, original content that resonates with both AI engines and human readers, marking a significant shift from traditional keyword-centric SEO.

Analytics & Reporting

At Coming of Age, we deliver comprehensive reports and in-depth analysis to each and every one of our clients, empowering them to make informed decisions and continually improve their digital marketing efforts.

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