by Daniel Schryer | Jun 6, 2024 | Website Design & Development
Advertisements are an inseparable part of our modern digital existence, from the video ads we see as we scroll through our feeds to the digital billboards bracketing our commuting roads. For some, these ads are opportunities for engagement. For many, including 50+...
by Daniel Schryer | May 23, 2024 | Digital Advertising, Traditional Marketing
As any marketing professional will tell you, modern problems necessitate modern solutions. An often-overlooked aspect of modernity, however, is the ability to combine disparate components to create something greater than the sum of its parts. In the case of marketing...
by Lever Interactive | May 9, 2024 | Website Design & Development
As digital marketing professionals with a keen focus on the Baby Boomer audience, we understand that getting your website in front of your target audience is only the beginning. The real challenge—and opportunity—lies in crafting an accessible website experience that...
by Lever Interactive | Nov 15, 2018 | Uncategorized
Baby Boomers, seniors and 50+ consumers interact with brands online and use the internet when making purchasing decisions on a daily basis. One of the first and most important interactions with your brand is a visit to your website, and designing your site to increase...
by Lever Interactive | Jul 19, 2012 | Website Design & Development
Previously, I blogged about web design mistakes often made by website designers (The Eyes Have It) and offered basic suggestions to improve online communications readability for older populations. I wrote that according to AIGA, the professional association for...
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