by Kendall Shayler | Aug 28, 2024 | Creative, Digital Advertising
In the marketing industry, creative is the cornerstone of content-related deliverables. From social media assets to video production and everything in between, creative gives brands the opportunity to turn their messaging into eye-catching, engaging content. So, as a...
by Lever Interactive | Nov 6, 2019 | Uncategorized
Let’s Revisit The Opportunities The media is currently promoting Millennials as targets to pursue. It’s very clear the numbers are impressive, but numbers don’t buy anything. It would be short-sighted of marketers to ignore Baby Boomers in favor of Millennials....
by Lever Interactive | Oct 17, 2019 | Uncategorized
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an...
by Lever Interactive | Feb 21, 2019 | Uncategorized
Many marketers today are not prepared to reach baby boomers and the fifty-plus, a class of customers who have more money to spend than any other group in history. “Boomers and older customers today are affluent, and they are disproportionately represented among most...
by Lever Interactive | Nov 8, 2016 | Uncategorized
By Jim Gilmartin – Most of us love stories. That’s nothing new. However, marketers need to understand better the value of storytelling in communicating messages. As we age, stories play an even more important role in how our brains process information about your...
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