by Lever Interactive | Jul 3, 2025 | Uncategorized
Even in today’s fragmented media landscape, video streaming monolith YouTube stands alone as a singular platform commanding attention across devices and demographics. As digital consumer behaviors continue to evolve, digital marketers must adapt not just to shifting...
by Lever Interactive | Jan 8, 2020 | Creative, Digital Advertising, Website Design & Development
Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
by Lever Interactive | Jul 24, 2019 | Uncategorized
There are many nuances that must be taken into account when marketing to Baby Boomers and Seniors. Not least of these is the distinct possibility that a caregiver is weighing in on the purchase decision — or even making the choice. Oftentimes, marketers need to...
by Lever Interactive | Jun 13, 2019 | Uncategorized
Marketing messaging can be overwhelming and confusing to senior audiences, which only leads to frustration and disengagement. When marketing to seniors, the message that is being used to deliver information should be simple, clear, straightforward and easy to...
by Lever Interactive | Oct 21, 2016 | Uncategorized
By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in...
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