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Coming of Age Wins 1st Place for Search & Display Campaign at 2019 Tempo Awards

Coming of Age Wins 1st Place for Search & Display Campaign at 2019 Tempo Awards

by Lever Interactive | Jul 16, 2019 | Uncategorized

Coming of Age is proud to have won a 1st place award at the 2019 CADM Tempo Awards in the Search & Display Channel category, as well as earning 2nd place in the Pharma and/or Healthcare Sector category. Both entries were based on the new campaigns we developed for...
Marketing To Baby Boomers – Is It A Game Of Chance?

Marketing To Baby Boomers – Is It A Game Of Chance?

by Lever Interactive | Dec 6, 2016 | Uncategorized

by Jim Gilmartin – An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related activities are estimated to cost companies about $500 billion annually. There are...
How Boomers Revolutionized The Luxury Car Market

How Boomers Revolutionized The Luxury Car Market

by Kendall Shayler | Nov 30, 2016 | Uncategorized

By Barry Robertson – The 2016 LA Auto Show opened on November 18 and will run through the Sunday after Thanksgiving. It gives Los Angelenos a chance to walk off all that turkey and holiday goodies. Who knows, maybe somewhere in the glittering array there are...
Marketing To Baby Boomers: Stories Connect

Marketing To Baby Boomers: Stories Connect

by Lever Interactive | Nov 8, 2016 | Uncategorized

By Jim Gilmartin – Most of us love stories. That’s nothing new. However, marketers need to understand better the value of storytelling in communicating messages. As we age, stories play an even more important role in how our brains process information about your...
Engage Boomers With Inclusive Branding: Four Lessons From Disneyland

Engage Boomers With Inclusive Branding: Four Lessons From Disneyland

by Kendall Shayler | Dec 22, 2015 | Uncategorized

By Barry Robertson – It all started with a mouse This past summer, Disneyland, Anaheim, went all out for its Diamond Celebration, with special events and spectaculars to commemorate its opening sixty years ago in July, 1955. As Walt Disney famously said, it all...
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Recent Posts

  • Baby Boomers & Seniors on YouTube: What Marketers Need To Know
  • The Ten Behavioral Distinctions of Older Customers
  • Connecting Baby Boomer Hobbies to Multi-Channel Marketing Strategies
  • Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
  • Designing Creative for Older Adults and Seniors

Recent Comments

  • Amanda on Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
  • Ankita on Coming of Age Receives Multiple Awards from Clutch
  • Barbara Laughlin on Time for a New Lens: Change Your Marketing Paradigm to Reach the 50+
  • Igor on Boomers are Not a Generation New to Technology
  • chandan Singh on Why Your Marketing to Baby Boomers Doesn’t Resonate

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