by Lever Interactive | Jan 31, 2018 | Uncategorized
If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is...
by Kendall Shayler | Oct 15, 2015 | Uncategorized
Will companies pay a price in the coming years for relying on current predictions and conclusions about aging Baby Boomers? This post sounds a warning. by G. Richard Ambrosius, MA – When talking about Russia in a 1939 radio address, Sir Winston Churchill said,...
by Lever Interactive | May 5, 2015 | Uncategorized
by Jim Gilmartin – A while back I wrote an article headlined, “The Problem Isn’t The Things We Know, It’s What We Know That Ain’t So,” quoting Mark Twain. His comment is simply a reflection of a common sense reality. Today, traditional marketing and selling...
Recent Comments