• About
  • Services
  • Resources
  • Blog
  • Contact
Memo To Smartphone Marketers: Don’t Put Boomers On Hold

Memo To Smartphone Marketers: Don’t Put Boomers On Hold

by Kendall Shayler | Sep 21, 2016 | Uncategorized

by Barry Robertson – One ringy dingy, two ringy dingy … Rowan and Martin’s Laugh-In (1968-1973) was a TV favorite among leading edge Boomers. It debuted on NBC Television as the top-rated series of the 1968/69 season, with an average rating of 31.8 (TV Facts,...
Advertising to Boomers: Early Adopters will be too late

Advertising to Boomers: Early Adopters will be too late

by Kendall Shayler | Aug 18, 2016 | Uncategorized

By Barry Robertson – In the Golden Age of cheesy sci-fi movies, scaly mutants in low budget rubber costumes, claymation monsters and rear projection creepy-crawlies ruled. One of our favorites is the 1954 Toho Film Company classic, Godzilla, starring a...
Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?

Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?

by Kendall Shayler | Mar 16, 2016 | Uncategorized

By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled...

Recent Posts

  • Baby Boomers & Seniors on YouTube: What Marketers Need To Know
  • The Ten Behavioral Distinctions of Older Customers
  • Connecting Baby Boomer Hobbies to Multi-Channel Marketing Strategies
  • Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
  • Designing Creative for Older Adults and Seniors

Recent Comments

  • Amanda on Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
  • Ankita on Coming of Age Receives Multiple Awards from Clutch
  • Barbara Laughlin on Time for a New Lens: Change Your Marketing Paradigm to Reach the 50+
  • Igor on Boomers are Not a Generation New to Technology
  • chandan Singh on Why Your Marketing to Baby Boomers Doesn’t Resonate

3010 Highland Pkwy, Suite 470
Downers Grove, IL 60515

Tel. 630-462-7100
Email: info@leverinteractive.com
LinkedIn

CONTACT