Marketing to Grandparents

Marketing to Grandparents

by Lori Bitter – Abraham Maslow never intended to be a marketer. But when it comes to creating products, services, and messaging for older adults, his “13 personality attributes of the self-actualizing person” from Toward a Psychology of Being provide focused...
Celebrate Grandparents!

Celebrate Grandparents!

by Lori Bitter – National Grandparents Day is celebrated the Sunday following Labor Day each year. Marian McQuade made it her mission to educate young people about the contributions of seniors and their importance in the community. She encouraged young people to...