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Advertising to Generation X as They Enter the Fall & Winter of Life

Advertising to Generation X as They Enter the Fall & Winter of Life

by Lever Interactive | Aug 21, 2019 | Uncategorized

Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards...
Boomer or Millennial: Can you tell the difference?

Boomer or Millennial: Can you tell the difference?

by Lever Interactive | May 22, 2019 | Uncategorized

Do you think you have a solid understanding of Baby Boomers, and some of their beliefs and outlook on life? Read the following ten statements or quotes and decide whether they were made by or about a Baby Boomer or a Millennial. Put your generational knowledge to the...

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