by Lever Interactive | May 20, 2020 | Digital Advertising
Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may...
by Lever Interactive | Jan 8, 2020 | Creative, Digital Advertising, Website Design & Development
Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
by Lever Interactive | Aug 21, 2019 | Uncategorized
Generation X is comprised of 51 million people, born between the years of 1965 and 1980. As more of this population is turning 50 years old, we need to start shifting our focus on how to advertise to Gen X. We can begin by understanding some of their attitudes towards...
by Lever Interactive | Jan 31, 2018 | Uncategorized
If Charles Mackay, the canny Scottish author of Extraordinary Popular Delusions and the Madness of Crowds (1841), were alive today he’d probably rename his book Group Think, Herd Mentality – maybe even Mob Rule – to gin up his SEO results. But madness of crowds is...
by Kendall Shayler | Mar 15, 2017 | Uncategorized
The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation...
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