Understanding What Your Customers Can’t Say

Understanding What Your Customers Can’t Say

By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since...
Are Digital Marketers Just Throwing Mud?

Are Digital Marketers Just Throwing Mud?

By G. Richard Ambrosius – “Personalization” is the word de jour in digital marketing. It’s about tailoring messages and product offerings to the needs and tastes of individual consumers. But true personalization is far from universally successful because...
Touch Their Heart & They’ll Give You Their Mind

Touch Their Heart & They’ll Give You Their Mind

The purpose of marketing is to stimulate awareness, interest and desire in customer minds that lead to decisions to buy. An implicit presumption in marketing is that customer minds ‑‑ at least adult customer’ minds ‑‑ process information more or less the same...