Ten Behavioral Distinctions of Older Customers

Ten Behavioral Distinctions of Older Customers

Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better older customers. 1. Increased individualism Older customers are less subject to peer influence than younger...
Understanding What Your Customers Can’t Say

Understanding What Your Customers Can’t Say

By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since...