by Lever Interactive | Mar 13, 2025 | Digital Advertising, Website Design & Development
50+ consumers occupy a unique space in the modern advertising landscape, straddling the line between when the internet and digital communication became commonplace and the postwar economic and population boom that defined their upbringing. Like any demographic, older...
by Kendall Shayler | Feb 29, 2016 | Uncategorized
By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since...
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