by Lever Interactive | Feb 6, 2011 | Uncategorized
Introduction It’s only in the last decade that most of the literature has been written on how the brain functions and how we process communications. Because consumer reactions to marketing communications will depend on the manner in which it’s processed, an...
by Lever Interactive | Sep 3, 2009 | Uncategorized
To begin, they sell products and not experiences. Products should be positioned as gateways to experiences. Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life....
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