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Hidden Persuaders: Knowing the Role of Caregivers When Selling to Baby Boomers and Seniors

Hidden Persuaders: Knowing the Role of Caregivers When Selling to Baby Boomers and Seniors

by Lever Interactive | Jul 24, 2019 | Uncategorized

There are many nuances that must be taken into account when marketing to Baby Boomers and Seniors. Not least of these is the distinct possibility that a caregiver is weighing in on the purchase decision — or even making the choice. Oftentimes, marketers need to...

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