by Kendall Shayler | Oct 23, 2019 | Uncategorized
By G. Richard Ambrosius – To say that it is time to change marketing paradigms to connect with an aging marketplace is what author Tom Peters would call “a blinding flash of the obvious.” Yesterday’s marketing rules worked in the youth-driven markets of the...
by Lever Interactive | Oct 17, 2019 | Uncategorized
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an...
by Lever Interactive | Oct 9, 2019 | Uncategorized
In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or...
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