by Lever Interactive | Oct 5, 2016 | Uncategorized
By Jim Gilmartin – Contrary to the perception that aging brings a calcification of shopping habits, many over-50 consumers diversify their spending habits as they grow older. That diversification, plus the narrower tactics of contemporary marketing practices,...
by Kendall Shayler | Feb 29, 2016 | Uncategorized
By G. Richard Ambrosius – In the world of marketing, there is general agreement that emotions play a larger role in consumer decision making than rational thought. So, doesn’t it follow that research that forces rational answers is generally flawed? Since...
by Lever Interactive | Feb 3, 2016 | Uncategorized
By Jim Gilmartin – A paradigm is not a way of doing things; it is a way of thinking about things. A new marketing paradigm cannot be understood according to the rules of the paradigm it replaces. Says brain researcher Bernard Baars in In the Theater of the...
by Lever Interactive | Jan 5, 2016 | Uncategorized
by Jim Gilmartin – In a post written by Lori Bitter on Dec. 21, 2015, headlined “The Psychology of Marketing to Grandparents”, she discusses the value of understanding four of Abraham Maslow’s attributes and how they relate to connecting with grandparents. This is a...
by Lever Interactive | Feb 6, 2011 | Uncategorized
Introduction It’s only in the last decade that most of the literature has been written on how the brain functions and how we process communications. Because consumer reactions to marketing communications will depend on the manner in which it’s processed, an...
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