by Lever Interactive | Jul 25, 2024 | Creative, Digital Advertising
Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on marketing and sales professionals to learn how to tailor their messaging to an older consumer population. To make progress on this front, marketers need to ground their...
by Lever Interactive | Dec 6, 2016 | Uncategorized
by Jim Gilmartin – An esteemed colleague once told me that no category of business expense contains as much waste as marketing. The amounts are astounding. Some marketing-related activities are estimated to cost companies about $500 billion annually. There are...
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