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Marketing Beauty Products to the Gen X Consumer

Marketing Beauty Products to the Gen X Consumer

by Lever Interactive | May 20, 2020 | Digital Advertising

Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may...

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