by Kendall Shayler | Aug 12, 2015 | Uncategorized
By G. Richard Ambrosius – Amazing! It took the 65th birthday parties of thousands of leading edge baby boomers for corporate America and the mainstream media to wake up to the fact that the median age of adults in the US increased by about a decade while they...
by Lever Interactive | Jun 4, 2014 | Uncategorized
Forward: For almost a quarter of a century we’ve advocated the wisdom of David B. Wolfe author of Serving the Ageless Market, Ageless Marketing, Firms of Endearment and Brave New Worldview. We practice his teachings (known as Developmental Relationship Marketing or...
by Lever Interactive | Feb 11, 2012 | Uncategorized
My friend and mentor David B. Wolfe passed away December 3, 2011, after a long illness. David’s special interest was mature markets. He wrote Serving the Ageless Market and (co-authored) Ageless Marketing, Firms of Endearment and his last book, Brave New Worldviewwas...
by Lever Interactive | Aug 10, 2011 | Uncategorized
In the last quarter of the 20th Century a demographic force – the advent of “the Pill” in the 1960s resulted in the fertility rate dropping below levels necessary to replace the population. This led to dramatic changes in age ratios in the population – the...
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