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Coming of Age Wins 1st Place for Search & Display Campaign at 2019 Tempo Awards

Coming of Age Wins 1st Place for Search & Display Campaign at 2019 Tempo Awards

by Lever Interactive | Jul 16, 2019 | Uncategorized

Coming of Age is proud to have won a 1st place award at the 2019 CADM Tempo Awards in the Search & Display Channel category, as well as earning 2nd place in the Pharma and/or Healthcare Sector category. Both entries were based on the new campaigns we developed for...
Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

Health, Wellness And Five Foods Boomers Learned Aren’t So Bad After All

by Lever Interactive | May 10, 2017 | Uncategorized

By Barry Robertson – A recent New York Times Food Section article, headlined The Hippies Have Won (Christine Muhlke, April 4, 2017) took an in-depth look at the veggie-enlightened world of chia seeds, Kambucha and kale – the later dubbed “the bacon of the...
Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

Four Million Gen Xers Disappear: Blame Madison Avenue’s Death Star

by Kendall Shayler | Mar 15, 2017 | Uncategorized

The Star Wars franchise turns forty this year; look for quotes and metaphors to crop up ad nauseam in marketing circles. Always ahead of the pack, we’ll get ours out early. In another 2017 milestone, for the third year in a row over four million members of Generation...
Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?

Do Boomer Spokespersons Reveal Cognitive Dissonance On Madison Avenue?

by Kendall Shayler | Mar 16, 2016 | Uncategorized

By Barry Robertson – Some Boomers are more equal than others Let’s face it, we Boomers are ageists. At the Apple Store, we make a bee-line for the geekiest kid we can find. Electronics? Geeky kids? No brainer. But at Home Depot we track down the most grizzled...

Boomer Doom, Gloom, The Onion and The Celebrated Jumping Frog of Calaveras County

by Kendall Shayler | Aug 19, 2015 | Uncategorized

By Barry Robertson – Boomer doom and gloom Most Americans have endured setbacks since economic malaise arrived back in 2008. And many say Boomers were hit especially hard because we have less time to recover financially and face health issues that will rob us of...

Recent Posts

  • Baby Boomers & Seniors on YouTube: What Marketers Need To Know
  • The Ten Behavioral Distinctions of Older Customers
  • Connecting Baby Boomer Hobbies to Multi-Channel Marketing Strategies
  • Baby Boomer Trends Marketers Must Watch Over The Next 5 Years
  • Designing Creative for Older Adults and Seniors

Recent Comments

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  • Igor on Boomers are Not a Generation New to Technology
  • chandan Singh on Why Your Marketing to Baby Boomers Doesn’t Resonate

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