6 Ways to Effectively Communicate with the 50+

6 Ways to Effectively Communicate with the 50+

Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
The 50+: Often Overlooked. Never Outspent.

The 50+: Often Overlooked. Never Outspent.

You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. Source As...
The 50+ Digital Marketing Opportunity

The 50+ Digital Marketing Opportunity

By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in...
The 50+ Digital Marketing Opportunity

50+ Marketing Happy Hour Event Recap

Thank you to all of the local marketers and business owners who joined us at Google’s Chicago office on Thursday, August 25 for our happy hour event – Untapped: The 50+ Marketing Opportunity in Digital. Coming of Age, Lever Interactive and Google each...