by Lever Interactive | Jul 25, 2024 | Creative, Digital Advertising
Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on marketing and sales professionals to learn how to tailor their messaging to an older consumer population. To make progress on this front, marketers need to ground their...
by Lever Interactive | Jan 8, 2020 | Creative, Digital Advertising, Website Design & Development
Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
by Lever Interactive | Oct 9, 2019 | Uncategorized
In marketing and sales focused on 50+ audiences, it’s not what they think that’s important – it’s HOW Baby Boomers think that’s important! The whole business of marketing and sales is about getting information into people’s brains and persuading their minds to buy or...
by Lever Interactive | Sep 26, 2019 | Uncategorized
You’ve undoubtedly heard the rumors. But the facts are even more astounding. The 50+ market accounts for nearly half of all consumer spending in the U.S. They spend a whopping $3.2 trillion annually. Gen X, Millennials, Gen Z and the rest aren’t even close. Source As...
by Lever Interactive | Oct 21, 2016 | Uncategorized
By Mike Neerhof – originally posted on Lever Interactive’s blog Coming of Age, together with Lever Interactive and Google, recently hosted a happy hour marketing event at Google’s Chicago office entitled “Untapped: The 50+ Marketing Opportunity in...
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