Go With the Grain of the Brain

Last year, my colleague and mentor the late David Wolfe recommended I read a book by British neuropsychiatrist Iain McGilchrist. The Master and His Emissary: The Divided Brain and the Making of the Western World is the title. I’ve read several books on how the mind...

The Origins of Ageless Marketing

My friend and mentor David B. Wolfe passed away December 3, 2011, after a long illness. David’s special interest was mature markets. He wrote Serving the Ageless Market and (co-authored) Ageless Marketing, Firms of Endearment and his last book, Brave New Worldviewwas...