by Lever Interactive | Jul 3, 2025 | Uncategorized
Even in today’s fragmented media landscape, video streaming monolith YouTube stands alone as a singular platform commanding attention across devices and demographics. As digital consumer behaviors continue to evolve, digital marketers must adapt not just to shifting...
by Lever Interactive | Nov 14, 2024 | Uncategorized
With great size comes great influence. As a demographic, Baby Boomers hold an outsized amount of sway over the efforts of advertisers and even entire industries, accounting for about 52% of the total wealth within the United States. As you might expect, marketers have...
by Lever Interactive | Dec 4, 2019 | Uncategorized
Contemporary theories of marketing are increasingly defined in the context of collaborative relationships between a marketer and consumers that operate on behalf of meeting needs of the latter. But honoring this idea, especially in Baby Boomer markets, is often...
by Lever Interactive | Nov 6, 2019 | Uncategorized
Let’s Revisit The Opportunities The media is currently promoting Millennials as targets to pursue. It’s very clear the numbers are impressive, but numbers don’t buy anything. It would be short-sighted of marketers to ignore Baby Boomers in favor of Millennials....
by Kendall Shayler | Oct 23, 2019 | Uncategorized
By G. Richard Ambrosius – To say that it is time to change marketing paradigms to connect with an aging marketplace is what author Tom Peters would call “a blinding flash of the obvious.” Yesterday’s marketing rules worked in the youth-driven markets of the...
by Lever Interactive | Oct 17, 2019 | Uncategorized
A huge cognitive gap exists between a 30-year-old copywriter and a 65-year-old consumer. The result is that very little advertising aimed at Baby Boomers reflects the way they think because, typically, the young copywriter sees the world through the lens of an...
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