by Daniel Schryer | Apr 11, 2024 | Digital Advertising, Social Media
As social media continues to dominate our cultural sphere and transcend generational boundaries, many seniors are finding themselves more and more engrossed in their feeds. The 50+ demographic, often stereotyped as technologically hesitant, is increasingly embracing...
by Lever Interactive | Aug 26, 2020 | Digital Advertising, Traditional Marketing, Website Design & Development
Most advertisers realize the value in marketing to Baby Boomers. They are a massive market with the most spending power – accounting for more than 70% of the disposable income in the U.S. But this very lucrative segment is more than just another generational...
by Lever Interactive | May 20, 2020 | Digital Advertising
Sandwiched between Baby Boomers and Millennials, Gen Xers are often an afterthought in today’s beauty industry. A generation that seems to be lumped into another without much thought as to how to engage with them or meet their unique beauty needs. And though they may...
by Lever Interactive | Feb 19, 2020 | Digital Advertising, Industry News
Amazon Echo, Google Home and other AI voice assistants have grown rapidly in popularity. Today, 28% of internet users also use a smart speaker. Next year, that number is expected to grow 13.7% to bring the total users to 83 million. Most assume it’s the younger,...
by Lever Interactive | Jan 30, 2020 | Digital Advertising, Industry News
Retirement has been the ultimate goal, a natural end to a career, for generations. And with Social Security, a hard and fast date of retirement (currently age 65) has long been something people plan toward. But things are changing. More and more people delay...
by Lever Interactive | Jan 8, 2020 | Creative, Digital Advertising, Website Design & Development
Andrew Hutchinson writes in 3 Notes on Being More Human and Building Your Brand in Social Media: “Whilst more people are embracing creativity and experimentation, there are some things that we’ve learned that are universally true, some aspects that, regardless of the...
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