Public & Media Relations
“If you wish in this world to advance your merits; you must stir it and stump it, and blow your own trumpet, or trust me, you haven’t a chance.”
– William S. Gilbert
Matching the Media to the Message
We have been active in the PR space for more than 20 years, and we’ve evolved along with it. We know the new and emerging technologies. And we’re well-versed in the tried-and-true. We can articulate your message, and identify the most appropriate channels of delivery.
But our job doesn’t end there. Our focus is on results, and our plans include measureable benchmarks, so when we generate buzz, influence perceptions and build equity, we can prove it.
We Work in Synergy With Your Marketing Plan
Understanding how consumer’s brains and mind processes information is a key to effective public relations and event management. We will help you to create a traditional and digital public relations campaign that is effective in baby boomer and senior customer markets that supports, and works in synergy with, your current marketing strategies.
We specialize in communicating complex messages by first clarifying the messages, developing creative strategies to deliver the messages and then, execute the messages flawlessly. We provide clients with a high level of expertise in the following areas of communication:
- Traditional & Digital Public Relations
- Brand-Building Public Relations
- Corporate Image Building
- Crisis Management
- Community Relations
- Consumer and Trade Media Relations
- Event Development and Management
- Speaking Engagement (Speaker’s Bureau and Speech Development)
- … and more.
Tailored Approach
We provide everything from simple news releases about a product improvement to a strategic, long-range program that might include publicity, special events, press kits, press conferences, free product sampling, charitable tie-ins and second party associations. The latter, second party associations, is particularly effective, because our clients get exposure that doesn’t come directly from us, but from a public figure that makes a positive reference to our client in the context of a media interview.
Our services include:
Strategic Planning
We will help you define your short- and long-term public relations goals, and develop a strategy for meeting them, outlining the right mix of traditional and digital media for delivering your message, and the most auspicious timing.
Digital Media
The mechanisms of traditional public relations – outreach, awareness and persuasion – pick up speed and power in the digital age. Let us get your message out with digital press releases, online media monitoring, blogger outreach and other new media tactics.
Social Media
Social media are essential elements of the 21st-century PR program. We will help you build and manage your participation on key social media sites, enabling you to engage in a dialogue with your audience and steer the conversation to your advantage.
Public Affairs Management
Businesses are under ever-increasing scrutiny. Should developments arise that threaten your reputation or market share, we can help you respond quickly, and shape public opinion by getting your message heard, loud and clear.
Investor Relations
We can help you maintain strong relations with your investors, both on an ongoing, routine basis, and in response to sudden challenges. We audit investor perceptions, plan events and presentations, and develop a full range of communications.
Financial Communications
With a focus on building your shareholder community, we’ll work with your CFO and investment team to develop compelling collateral and other external communications aimed at attracting and securing A, B and C level investors.
Reputation Management
Whether the reputation of a brand, individual or corporation is at stake, we monitor all media channels, gauge perceptions, provide detailed reports on where opinion rests, and develop a strategy to build on your strengths and turn the tide in your favor.
Crises Communications
Responding to crises in which reputations, profits and investor confidence are on the line demands forethought. We’ll help you identify potential pitfalls, develop pre-arranged message points, assess damage, create “dark” websites, and plan swift, decisive action.
A good public relations program is important for most industry marketing because it lends the third party credibility of the editorial media as well as the power of interpersonal communications via events designed to establish and/or enhance relationships.
To make our public relations programs even more effective, we tailor them to each client’s needs. We take into account each client’s positioning and marketing objectives, then integrate a public relations program into their other communications strategies.
Event Marketing
We also provide strategically grounded event marketing services, from planning and tie-in partner negotiations through full execution support. Event marketing offers great value for the dollar and can be useful for many clients including vacation, service, package goods, health care, hospitality and travel.
Increasing Client Exposure
We are committed to developing personalized, integrated public relations programs designed to help our clients achieve their business objectives. We successfully support clients with innovative, results-oriented programs and activities that increase exposure, position them as leaders, and impact the company’s bottom-line.
Our professionals are hands-on and involved in every aspect of each client’s account, from making the initial contact, to presenting the proposal, to personally performing the activities needed to achieve results.
Our Experience
Our public relations specialists are seasoned in strategy and meticulous execution. We have a record of doing just that. It’s based upon the relationships we’ve cultivated with the media. Unlike other public relations firms who merely have media contacts, we’ve earned their trust. They are confidant that the information we give them on behalf of our clients is accurate, reliable and up to date.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.