Onsite Train-the-Trainer
“The will to win is worthless if you do not have the will to prepare.”
– Thane Yost
Click here for our Train-the-Trainer Programs.
Make Effective Use of Your Training Budget
If you currently use contractors to teach your courses, or if you send your Trainers to courses to learn content, our Train-the-Trainer program will save you money.
Understanding Your Customer
Most in-house trainers were good instructors who volunteered, were selected, learned on the job, and do their best, without the benefit of training to better understand the “New Customer Majority” those baby boomers and senior customers born before 1965. Because “people teach as they were taught”, they tend to use the limited repertoire they experienced in their own training. Therefore, most internal Trainers would benefit from a chance to learn new and better ways to sell and service baby boomer and senior customers.
To be successful in baby boomer and senior customer markets, providing sales and service personnel “tried and true” training methods for marketing and selling, servicing and retaining this rapidly growing customer base is usually not very effective. The behavioral and perception changes caused by the aging process demands significantly different sales and service delivery approaches and techniques than currently provided to sales and service personnel.
Avoid Typical Mistakes
We provide clients very cost effective customized on-site Train-the-Trainer programs to improve sales and services delivery to baby boomer and senior customers. Our programs provide Trainers insight into the mind of baby boomer and senior customer. We design our customized programs to support current training programs by providing practical tools and tactics to Trainers to teach employees better ways to avoid typical mistakes and significantly improve relationships with these lucrative customers.
Selected Client Testimonials:
“In just 30 minutes, Jim Gilmartin explained how the brain processes promotional images and messages in split seconds, why marketers have to rethink the way they reach generational audiences and even tossed in a few quick case studies. Jim’s a catalyst for making changes that get results. His message is one every marketer needs to hear – now. Listen up or get left behind.”
Barbara Rozgonyi, Founder of CoryWest Media and moderator of The Marketing Transformations Network
“Jim Gilmartin is one of the nation’s leading experts on marketing to the New Customer Majority – adults 40 and older who now outnumber younger adults by over 130 million to 86 million. Jim’s platform is behavior, not numbers. He knows that statistics don’t buy. People buy. Jim understands people from the inside out and knows to connect the dots between them and your company. My experience with Jim is that he delivers great insights, not groundless opinions that depend on serendipity to be right.”
David B. Wolfe, Author, Ageless Marketing and Firms of Endearment and consumer behavior expert.
“I have had the absolute pleasure and delight in being a participating member of the audience on 4 different occasions when Jim Gilmartin “captured and maintained” the group he was addressing. Jim’s style of speech, his timely topics and his thought provoking material all lend themselves to helping Jim become recognized as one of the most effective and engaging speakers in his field. Allowing Jim to demonstrate his varied talents for your company would be a decision you will not regret.”
Peter S. Gelbwaks, Chairman – National LTC Network
“You are by far the most informed, articulate individual I know on how to sell and market to baby boomers and seniors – our biggest customers. Your presentations to our international sales managers helped us to understand better the markets and your follow-up Train the Trainer program for the Pacific region was the best I’ve seen.”
Tom Sheets, General Manger, Sunterra Pacific, Sunterra Resorts International
“Please accept my sincerest thanks for one of the best presentations in our four year history. You received the highest ratings of all forum speakers. After providing your first program, the word spread among attendees, and we couldn’t accommodate all the forum participants who wanted to attend the remainder of your presentations.”
Greg Luque, President, Long Term Care Forum
“Your views on the aging marketplace are very insightful, provocative and original, and I like the rest of your audience was fascinated by both the content of the presentation and the style in which you delivered it.”
Marie Beason, Former Education Director, Indiana Bankers Association
“Thank you for the wonderful opportunity to participate at the “Targeting the 50+ Market” conference. The Brain Power Workshop was excellent…so much insightful information. I have already put some of it to good use and will continue to utilize this valuable, comprehensive intelligence. Your knowledge of this market and innovative approach is inspiring.”
Margaret Herter, Director of Marketing, Villa St. Benedict Senior Living
“Your 1 1/2 day workshop Integrated Marketing and Marketing to Boomer+ Customers was a great success for us. All of the attendees rated the program very good to excellent. Comments like. “Lots of good information”. Different approach and concepts”, “Quite a few great ideas to take back and put to use”, “Excellent insight into our markets”, “A whole new way of thinking”, “Gave me a new perspective of the older market”, were common when describing the benefits of the program. Other comments included: “It would be a great presentation for General Managers and Boards of Directors”, “I wish my whole company was here”, “I believe everyone would benefit from what Mr. Gilmartin has to say. He’s a very wonderful speaker.”
Patricia Gisinger, Education Manager, North Dakota Telephone Association
“The evaluations on your presentation are glowing. ‘Very strong presentation’, ‘Great and valuable insights’, ‘speaker had a super delivery’. Thanks for a great program.”
Elizabeth Wiggins, Vice President, Institute for International Marketing
“Your keynote address and follow-up seminar on marketing and sales to Boomer+ populations were rated excellent and participants considered it one of the best programs NTCA has provided to it s membership. The participants at each of the regional meetings rated you as a presenter with exceptional presentation skills and a unique knowledge of the subject matter. Clearly, your efforts were well received by our members and you delivered on your promise to provide the best marketing communications program available today. You are one of the best presenters they’ve heard and the quality of your presentation was outstanding. I look forward to bringing you back for future programs.”
Ron Precourt, Director, Education, National Telephone Cooperative Association
TEC is a membership organization that provides continuous learning and development for CEOs, company presidents and business owners in a peer group setting. TEC groups host speakers and outside business experts to keep members up to date on the latest business information and techniques needed to run their companies successfully.
Click here for our Train-the-Trainer Programs.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.