Onsite Train-the-Trainer
“The will to win is worthless if you do not have the will to prepare.”
– Thane Yost
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Make Effective Use of Your Training Budget
If you currently use contractors to teach your courses, or if you send your Trainers to courses to learn content, our Train-the-Trainer program will save you money.
Understanding Your Customer
Most in-house trainers were good instructors who volunteered, were selected, learned on the job, and do their best, without the benefit of training to better understand the “New Customer Majority” those baby boomers and senior customers born before 1965. Because “people teach as they were taught”, they tend to use the limited repertoire they experienced in their own training. Therefore, most internal Trainers would benefit from a chance to learn new and better ways to sell and service baby boomer and senior customers.
To be successful in baby boomer and senior customer markets, providing sales and service personnel “tried and true” training methods for marketing and selling, servicing and retaining this rapidly growing customer base is usually not very effective. The behavioral and perception changes caused by the aging process demands significantly different sales and service delivery approaches and techniques than currently provided to sales and service personnel.
Avoid Typical Mistakes
We provide clients very cost effective customized on-site Train-the-Trainer programs to improve sales and services delivery to baby boomer and senior customers. Our programs provide Trainers insight into the mind of baby boomer and senior customer. We design our customized programs to support current training programs by providing practical tools and tactics to Trainers to teach employees better ways to avoid typical mistakes and significantly improve relationships with these lucrative customers.
Click here for our Train-the-Trainer Programs.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.