Customer Loyalty Programs
“Customers pay for what is of use to them and gives them value. Nothing else constitutes quality.”
– Peter F. Drucker
Why a Customer Loyalty Program?
Creating a Customer Loyalty Program provides value to your customers beyond the intrinsic value of your products or services. A Customer Loyalty Program makes available to your customers discounted health, wellness, security and lifestyle, savings and other benefits to attract, retain and incentivize them to continue a relationship with your company. A Customer Loyalty Program can also increase revenue and provides a distinctive edge against competitors and potential customer migration.
Increasing Customer Loyalty is Your Key to Increased Revenue
Coming of Age provides one of the premier Customer Loyalty programs in the nation. Developed by professionals with over 50 years of experience in Customer Loyalty Program development and execution and marketing to baby boomer and senior customers, our program provides distinct advantages to companies:
- Builds consumer loyalty
- Produces steerage
- Demonstrates commitment
- Prevents out-migration
- Additional revenue sources
- Differentiates you from your competition
Marketing Support
For over 20 years, COA has developed and executed effective marketing strategies to help clients communicate with target populations. Focusing on the marketing of benefits/services and cross selling, we can provide you all the marketing development and execution services you require. This will assure the program communicates effectively with the target populations and encourages customer usage and loyalty.
COA will provide a level of support for both the launch of the program as well as ongoing sustaining marketing efforts once the Customer Loyalty program is up and running. We are sensitive to the privacy of your customers and your member information. We will only use this information for the sole purposes agreed upon. We do not rent or sell and member information either directly or indirectly to any third party.
Benefits Fulfillment
The centerpiece of the program is our benefits program. The exact benefits will be based upon target market needs and client budget and preferences.
You are in the driver seat. We will work with you to build a custom program to meet your specific objectives. Whether you are adding, enhancing or starting from scratch, we will work with you every step of the way. Here is a sample of just a few the programs you may consider:
- Incentive, retention and rewards programs
- Legal referral network
- Financial and tax
- Office supplies
- Freight shipping
- Travel Club – worldwide travel
- Emergency roadside assistance
- Auto savings
- Identity theft guard, restoration and credit card protection
- Medical, adoption, funeral, cosmetic financing
- Worldwide emergency medical coverage
- Doctor, nurse, e-psych, e-pharm, e-dental on-call programs
- Dining and restaurant
- Diabetic supplies and durable medical equipment
- Medical and personal records storage
- Prescription program – walk-in and mail-order
- Over-the-Counter Meds
- Dental program
- Vision care program
- Hearing aids and professional services
- Grocery savings
- Moving services
- Hotel/motels
- Auto rental
- Flowers and gift savings
- Merchandise and shopping
- Car and truck acquisition service
- Vehicle leasing
- Recreational vehicle rental and purchasing
- Amusement park savings
- Magazine and book savings
- Long distance and telcom services
- Pet protection and savings
Fulfillment Support
We offer complete turnkey creation, marketing, fulfillment and delivery of individual and group benefits. Our benefits partner is Select Benefits Global Marketing Corp. www.selectbenefits.com. For over 20 years Select Benefits has developed, administered and fulfilled consumer driven benefit programs to individuals, employers, associations and membership organizations.
Our programs cover a wide array of consumer and professional products and services. Your customers save on everything from car purchasing to vision care. New programs are continually reviewed and introduced. We offer affordable group products and services that provide guaranteed acceptance, nationwide access and unlimited usage. Every provider must deliver genuine savings, quality and value.
Please visit Significant Savings on Prescriptions for an example of pharmacy and hearing aid benefits we can provide.
Coming of Age Provides Revenue Opportunities
Customer Loyalty programs offer services and benefits that encourage product steerage. We constantly look for additional value added products and benefits that can be added throughout the year that may be of no cost or of a cost that can be offered to the members on a voluntarily basis where your company can receive back end revenue.
Let Us Go to Work for You
Coming of Age will work with you to build a Customer Loyalty program that meets your company’s needs. Alternatively, if you have a Customer Loyalty program in place that isn’t producing maximum results, we will work with you to energize your existing program.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.