About Us
“An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.”
– Werner Karl Heisenberg
Established in 1991, Coming of Age, Incorporated is an online and traditional marketing/advertising agency and training firm whose purpose is to help our clients to capture and keep baby boomer & senior customers.
Who We Are
We are subject matter experts, problem solvers and creative professionals experienced and skilled in integrated online and traditional advertising/marketing to baby boomer and senior customers. Developing and executing online and traditional marketing/advertising and sales and retention strategies, we guide clients to avoid executing potentially costly and unproductive marketing strategies.
Meet our Baby Boomer Advertising & Senior Advertising Marketing Professionals.
We Offer a Full Menu of Services & We are Skilled in:
- Internet marketing, web site design, Search Engine Optimization and Performance Management
- Facilitating integrated strategic marketing planning
- Creating and executing motivating advertising and collateral communications
- Media planning and efficient execution
- Developing and executing attention getting public & media relations programs
- Developing and conducting customized sales and service improvement educational programs for leadership, management and employees to improve marketing effectiveness, increase sales and improve customer satisfaction to baby boomer and senior customers.
Our Approach
Our approach is to provide our clients the expertise accumulated over twenty years of expereince. Collaborating with our clients, we jointly develop improved marketing, sales and services to baby boomer and senior customers. Our services support internal efforts and increase client effectiveness in targeted markets.
Consumer Behavior Marketing™
Generally, effective marketing and sales require knowledge of your business culture, products and services and customer needs. Moreover, knowledge of customer stage of life purchase motivators is necessary. Our expereince and recent revolutionary new findings in brain/mind research provide us unique and successful insights into these purchase motivators. Our Consumer Behavior Marketing&trade (CBM) provides us access to those purchase motivators. Finally, retaining the customer is the goal.
Root Motivators & Core Survival Values
A basic premise of CBM is the assumption that all behavior has its roots in some aspect of survival needs or values. In this context, “survival” includes all aspects of life germane to physical and psychological well being. Equally basic to CBM is the proposition that root motivators and survival values evolve over life and the manifestations are predictable. Knowledge of the timetable and nature of these developmental changes enables us to presume much about a customer. These two premises give us guidelines for developing promotional messages that are richly in tune with customers’ unique situations.
Marketing and Advertising Must Relate to Life Stage Root Motivators and Survival Values
While the mechanisms of information processing are the same for everyone, changes take place in the workings of these mechanisms across the life span. The changes in motivational forces also affect how we experience and think about matters. The brain and preconscious mind sort information sending to the conscious mind only the information that is relevant for current life stage values. This leads to the third basic premise of CBM. CBM gives us the knowledge of the information most salient to survival scenarios by stage of life. CBM provides guidelines for fashioning marketing messages that are processed according to lifedevelopment stages.
Consumer Behavior Marketing™ Delivers
When we know the nature of customers’ purchase motivators and values – no matter what customers might say they are – we can design communications to arouse the customers’ deepest and most compelling motivators. The CBM process creates messages that have the best chance of generating customer interest and converting that interest into a selection or purchase decision.
Meet our Baby Boomer Advertising & Senior Advertising Marketing Professionals.
For more information on how we can help you to improve marketing, sales & service to baby boomers and seniors, contact us at info@comingofage.com or call us at 630-462-7100.